Case Study: Ayesha's Collection - E-commerce SEO Success

Case Study: Ayesha's Collection

Driving E-commerce Growth Through Strategic SEO

A Testament to Organic Success for Your E-commerce Business

1. Client Background: Ayesha's Collection

Ayesha's Collection is a prominent US-based e-commerce store specializing in modest fashion products. They aim to reach a broad audience seeking high-quality, stylish modest wear.

Their product catalog includes:

✔ Hijabs
✔ Scarves
✔ Abayas
✔ Ethnic Dresses

2. The Challenge: Stagnant Organic Growth

Prior to our intervention, Ayesha's Collection faced significant challenges in establishing a strong organic online presence. Their SEO performance metrics indicated a nascent stage, struggling to capture relevant search traffic and compete effectively.

Initial State (February 13, 2024 - Before Direct SEO Project Takeover):

Organic Search Traffic (per month)

Keywords Ranking

Backlinks

Authority Score (Semrush)

These figures clearly illustrated a significant missed opportunity for organic growth, with the brand largely invisible to potential customers searching for their products.

Initial Performance Overview (Semrush & GSC):

Image of Initial Semrush Overview and GSC Performance

Screenshot showing initial Semrush Domain Overview and Google Search Console performance before SEO intervention.

3. The Solution: Implementing a Multi-faceted SEO Strategy

We implemented a thoughtful and multi-faceted SEO strategy for Ayesha's Collection, which completely transformed their online presence. Our efforts were segmented into the following key areas:

Technical SEO Error Resolution

✔ Permanently blocked and redirected server errors (5xx), Not Found (404), and Soft 404s.
✔ Resolved duplicate content and canonical issues; re-edited important pages and blocked unusual ones from the backend.

Off-Page SEO and Link Profile Clean-up

✔ Disavowed all toxic backlinks using `Disavow Tools`.
✔ Continuously built high-quality do-follow backlinks.
✔ Increased brand visibility through extensive citation building, business listings, and directory submissions.

On-Page SEO and Content Optimization

✔ Fixed broken internal links.
✔ Improved content quality by revising "thin content" pages.
✔ Performed Screaming Frog audit to resolve H1 duplicates, meta title/description, missing image alt text, image size (<100KB), and WEBP format conversion.
✔ Optimized pages for "winning keywords" identified from GSC to improve rankings.
✔ Revised underperforming content, uploaded new content with proper on-page optimization, and submitted for indexing (with client permission).

Content Marketing and Internal Linking Strategy

✔ Published blog content targeting product and category pages.
✔ Created a perfect internal link bridge by linking back from blog pages to main sales pages.
✔ Posted on trendy topics on Medium (related to website content) to acquire backlinks.
✔ Implemented a Pinterest strategy with eye-catching pins to drive quality traffic and direct sales.

4. The Results: A Remarkable Transformation

The implementation of our precise SEO strategy yielded extraordinary results, completely transforming Ayesha's Collection's online visibility and significantly boosting its e-commerce performance.

Key Performance Highlights:

Metric	Before (Feb 13, 2024)	After (Current) - US Data	After (Current) - Worldwide Data
Organic Search Traffic	3	6,500	22,000+
Keywords	39	4,800+	8,500+
Backlinks	93	1,600	1,600
Authority Score (Semrush)	8	14	14
Domain Authority (Moz)	N/A	35	N/A

Visualizing Growth: Organic Traffic & Keywords

Image of Organic Traffic and Keyword Growth

A clear depiction of the significant surge in organic traffic and keyword rankings.

Sales Performance (Shopify - Last Month):

SEO efforts directly translated into increased sales, demonstrating the clear ROI of organic search.

✔ **Total Sales (Last Month):** $1,204.08

✔ **Total Orders (Last Month):** 32

**Sales by Channel Breakdown:**

✔ Google Search (Organic): 4 sales, generating $274.27.

✔ **Google Ads:** Estimated around $700 (despite tracking issues).

✔ **Other Sources:** Traffic and sales also contributed by ChatGPT and Pinterest.

Screenshot of Shopify sales data, highlighting channel contributions.

Other Marketing Channel Contributions:

Pinterest:

✔ Active management and regular pin posting.
✔ **54 followers** and **79,700 monthly views**.
✔ Proven as an effective visual discovery platform for fashion.

Screenshot of Ayesha's Collection Pinterest profile.

Facebook:

✔ Active Facebook page management.
✔ Achieved **716 likes** and **4.5k followers**.

Screenshot of Ayesha's Collection Facebook page.

Domain Authority (Moz):

Image of Moz Domain Authority Screenshot

Screenshot showing Ayesha's Collection's improved Domain Authority on Moz.

5. Ongoing Efforts and Future Potential

Our work is still ongoing. We believe that as the brand's authority continues to grow, we will achieve even better results, Insha'Allah. We are continuously applying these SEO strategies to ensure long-term success for Ayesha's Collection.

6. Conclusion: The Power of E-commerce SEO

Ayesha's Collection's success story serves as a compelling testament to the transformative power of strategic e-commerce SEO. By meticulously optimizing for search engines, Ayesha's Collection achieved:

✔ **Massive Increases in Organic Visibility:** Reaching thousands of new potential customers every month.
✔ **Sustainable Traffic Growth:** Building a foundation for long-term customer acquisition that doesn't rely solely on paid advertising.
✔ **Direct Revenue Contribution:** Converting organic search visitors into paying customers.
✔ **Enhanced Brand Authority:** Establishing Ayesha's Collection as a credible and authoritative voice in the modest fashion niche.

For any e-commerce business seeking to expand its reach, reduce customer acquisition costs, and build a resilient online presence, this case study unequivocally demonstrates that investing in expert SEO is not just beneficial—it is essential for sustained growth and profitability.

Sazid Zia